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Privacy policy

1) Introduction and contact details of the person responsible

1.1We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how your personal data is handled when you use our website. Personal data is all data with which you can be personally identified.

1.2The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Stern & Schatz GmbH, Barkauer Str. 121, 24145 Kiel, Germany, Tel.: +49 (0) 431 / 5907845, Fax: +49 (0 ) 431 / 7993964, email: info@getdigital.de. The person responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3The person responsible has appointed a data protection officer, who can be reached as follows: "Lawyer Dr. Sebastian Kraska, Marienplatz 2, 80331 Munich"

2) Data collection when you visit our website

2.1If you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the site server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if necessary: ​​in anonymized form)

Processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

2.2For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses an SSL or. TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

3) Hosting & Content Delivery Network

Shopify

We use the system of the following provider to host our website and display the page content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data will also be transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider’s servers. We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is guaranteed by an adequacy decision by the European Commission.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files that are stored on your device. Some of these cookies are automatically deleted after you close the browser (so-called “session cookies”), while some of these cookies remain on your device for a longer period of time and enable page settings to be saved (so-called “persistent cookies”). In the latter case, you can find out the storage period in the overview of the cookie settings in your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 Para. 1 Lit.B GDPR either for the implementation of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the event of consent or According to Art. 6 Para. 1 Lit. f GDPR to maintain our legitimate interests in the best possible functionality of the website and a customer -friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and decide individually about their acceptance or can rule out the acceptance of cookies for certain cases or in general.

Please note that the functionality of our website may be restricted if you are not accepted.

5) contact

5.1Trusted shops

For evaluations, we use the services of the following provider: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany

Only on the basis of your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, we transmit your email address and, if necessary, other customer data to the provider so that he can contact you with an email.

You can revoke your consent at any time with effect for the future towards us or the provider.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our side visitors and prohibits an unauthorized transfer to third parties.

5.2As part of contact with us (e.g. via contact form or email)-only for the purpose of processing and answering your request and only to the extent required-personal data are processed.

The legal basis for the processing of this data is our legitimate interest in answering your concern in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted when it can be seen from the circumstances that the affected fact is finally clarified and if there are no statutory retention obligations.

6) Data processing when opening a customer account

According to Art. 6 Para. 1 Lit. B GDPR, personal data will continue to be collected and processed to the extent required if you provide us with the opening of a customer account. The input mask of the corresponding form on our website can be found in which data is required for the opening of the account.

Your customer account is deleted at any time and can be made by a message to the above address of the person responsible. After deleting your customer account, your data will be deleted, provided that all contracts concluded over it are completely handled, there are no statutory retention periods and our partly no legitimate interest in the further storage continues.

7) Use of customer data for direct marketing

7.1Registration for our email newsletter

If you register for our email newsletter, we will send you information about our offers regularly. Your email address is solely mandatory for sending the newsletter. The specification of further data is voluntary and is used to be able to address you personally. For the newsletter shipping, we use the so-called Double Opt-in that ensures that you will only receive newsletters if you have expressly confirmed your consent to the newsletter reception by pressing an email address provided to the specified email address.

By activating the confirmation link, you will give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 Lit. a GDPR. Here we save your IP address entered by the Internet Service provider (ISP) as well as the date and time of registration in order to be able to understand a possible misuse of your email address at a later date. The data collected by us when registering for the newsletter are used strictly.

You can unsubscribe from the newsletter provided in the newsletter at any time via the link provided or by means of a message to the responsible responsible person. After deregistration, your e-mail address will be deleted immediately in our newsletter distributor, unless you have expressly consented to further use of your data or we are reserved for any further data usage that is legally permitted and about which we inform you in this declaration.

7.2Shipping of the email newsletter to existing customers

If you have made your email address available to us when buying goods or services, we reserve the right to send you offers for goods or services, such as those already purchased, from our range by email. To do this, we do not have to obtain separate consent from you in accordance with Section 7 (3) UWG. In this respect, data processing takes place solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Para. 1 lit. f GDPR. If you initially contradict the use of your email address for this purpose, a mail order from our part does not take place.

You are entitled to contradict the use of your email address for the predetermined advertising purpose at any time with effect for the future by notification to the responsible person at the beginning. For this, only transmission costs according to the basic tariffs are incurred. After receipt of your objection, the use of your email address for advertising purposes will be set immediately.

7.3Omnic

Our email newsletter is sent by this provider: Soundest Ltd., Unit A3, Gateway Tower, 32 Western Gateway, London E16 1L, England

Based on our legitimate interest in an effective and user-friendly newsletter marketing, we pass on your data provided for the newsletter registration according to Art. 6 Para. 1 lit. f GDPR to this provider so that the newsletter shipping on our behalf.

Subject to your express consent in accordance with Art. 6 Para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of success of newsletter campaigns using web beacons or tracking pixels in the emails sent, the opening rates and specific interactions with the content can measure the newsletter. The end device information (e.g. time of the call, IP address, browser type and operating system) is also charged and evaluated, but not merged with other databases.
You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing contract with the provider that protects our side visitors' data and prohibits a transfer to third parties.

In the case of data transmission to the provider location, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission.

7.4Property availability by e-mail

For temporarily non-available items, you can register for the receipt of email goods availability notifications. We will send you a message by email about the availability of the item you selected. Your email address is mandatory for sending this notification. The specification of further data is voluntary and is used if necessary to be able to address it personally. For the mail order shipping, we use the so-called double opt-in procedure, which ensures that you will only receive a notification if you have expressly confirmed your consent to us by pressing an email address provided to the specified email address.

By activating the confirmation link, you will give us your consent to the use of your personal data in accordance with Art. 6 Para. 1 Lit. a GDPR. Here we save your IP address entered by the Internet Service provider (ISP) as well as the date and time of registration in order to be able to understand a possible misuse of your email address at a later date. The data collected by us when registering for our email notification service for goods availability are used strictly.

You can unsubscribe from the availability notifications at any time by the appropriate message to the responsible responsible person. After deregistration, your e-mail address will be deleted immediately from our distributor set up for this purpose, provided that you have not expressly consented to further use of your data or we are reserved for an additional data usage that is permitted by law and which we will inform you in this explanation .

7.5Cart's memories by email

In the event of the termination of your purchase from us, you have the option of being reminded of the content of your virtual shopping cart once before completing the order.

Your email address is mandatory for sending this memory. The specification of further data is voluntary and is used if necessary to be able to address it personally. For the mail order shipping, we use the so-called double opt-in procedure, which ensures that you will only receive a notification if you have expressly confirmed your consent to us by pressing an email address provided to the specified email address.

By activating the confirmation link, you will grant us your consent to the use of your personal data in accordance with Art. 6 Para. 1 Lit. a GDPR for sending a shopping cart reminder. Here we save your IP address entered by the Internet Service provider (ISP) as well as the date and time of registration in order to be able to understand a possible misuse of your email address at a later date. The data collected by us when registering for our email notification service are used strictly.

You can unsubscribe from the shopping basket memories at any time by the appropriate message to the responsible responsible person. After deregistration, your e-mail address will be deleted immediately from our distributor set up for this purpose, provided that you have not expressly consented to further use of your data or we are reserved for an additional data usage that is permitted by law and which we will inform you in this explanation .

7.6Advertising by mail mail
On the basis of our legitimate interest in personalized direct marketing, we reserve the right to have your first and last name, your postal address and - as far as we received this additional information from you as part of the contractual relationship - your title, academic degree, your year of birth and your professional, Save the industry or business name in accordance with Art. 6 Para. 1 Lit. f GDPR and use it for the sending of interesting offers and information about our products by letter mail.
For this purpose, you can object to the storage and use of your data at any time.

8) Data processing for order processing

8.1Insofar as the contractual processing is required for delivery and payment purposes, the personal data we collect will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 Para. 1 Lit.B GDPR.

If we are on the basis of a corresponding contract updates for goods with digital elements or for digital products, we will process the contact details you transmit when you order (name, address, email address) in order to be within the framework of our statutory information obligations in accordance with Art. 6 ABS . 1 lit. c GDPR on a suitable communication path (such as postal or email) about upcoming updates in the legally provided period. Your contact details will be used strictly for communications about updates owed by us and for this purpose by us only processed to the extent that this is necessary for the respective information.

To handle your order, we also work with the subsequent service provider (s), who support us in whole or in part in the implementation. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2Delivering of personal data to shipping service providers

- German postal service

As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We pass on your email address and/or telephone number in accordance with Art. 6 Para. 1 lit. a GDPR before delivery of the goods for the purpose of the coordination of a delivery date or for the delivery notice to the provider, provided that you are expressed in the order process Have given consent. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 Lit. B GDPR. The transfer is only carried out if this is required for the delivery of goods. In this case, a prior coordination of the delivery date with the provider or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future towards the person responsible for the above or to the provider.
- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We pass on your email address and/or telephone number in accordance with Art. 6 Para. 1 lit. a GDPR before delivery of the goods for the purpose of the coordination of a delivery date or for the delivery notice to the provider, provided that you are expressed in the order process Have given consent. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 Lit. B GDPR. The transfer is only carried out if this is required for the delivery of goods. In this case, a prior coordination of the delivery date with the provider or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future towards the person responsible for the above or to the provider.
- DHL Express

As a transport service provider, we use the following provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

We pass on your email address and/or telephone number in accordance with Art. 6 Para. 1 lit. a GDPR before delivery of the goods for the purpose of the coordination of a delivery date or for the delivery notice to the provider, provided that you are expressed in the order process Have given consent. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 Lit. B GDPR. The transfer is only carried out if this is required for the delivery of goods. In this case, a prior coordination of the delivery date with the provider or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future towards the person responsible for the above or to the provider.
- ups

As a transport service provider, we use the following provider: United Parcel Service Germany Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss, Germany

We pass on your email address and/or telephone number in accordance with Art. 6 Para. 1 lit. a GDPR before delivery of the goods for the purpose of the coordination of a delivery date or for the delivery notice to the provider, provided that you are expressed in the order process Have given consent. Otherwise, we only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 Para. 1 Lit. B GDPR. The transfer is only carried out if this is required for the delivery of goods. In this case, a prior coordination of the delivery date with the provider or the delivery notice is not possible.

The consent can be revoked at any time with effect for the future towards the person responsible for the above or to the provider.

8.3Use of payment service providers (payment services)

- Klarna

One or more types of online payment from the following provider are available on this website: Klarna Bank, Sveafen 46, 111 34 Stockholm, Sweden

If you choose a payment method of the provider, in which you are in advance (such as credit card payment), your payment data communicated as part of the order process (including name, address, banking and number card information, currency and transaction number) as well as information about the content of your order will passed on in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary.

If you choose a payment method in which the provider is in advance (such as accounting or installment purchase or direct debit), you will also be asked in the order process, certain personal data (first and last name, street, house number, postal code, place, date of birth, E -Mail address, telephone number, possibly data on an alternative means of payment).

In order to protect our legitimate interest in determining the solvency of our customers, we are forwarded to the provider for the purpose of a credit check to the provider in accordance with Art. 6 Para. 1 lit. f GDPR. The provider checks on the basis of the personal data you specified and other data (such as shopping cart, invoice amount, order history, payment experience) whether the payment option you have selected with regard to payment and/or claim loss risks can be granted.

In addition to provider-internal criteria in accordance with Art. 6 Para. 1 Lit. f GDPR, identity and credit information from the following information can also be included in the decision as part of the application test:

https://cdn.klarna.com/1.0/shared/content/legal/term/0/de_de/Credit_rting_agencies

The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
-Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you choose a payment method from the provider with which you pay in advance, the payment data you provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Art. 6 Paragraph 1 lit. b GDPR passed on. In this case, your data will be passed on exclusively for the purpose of processing payments with the provider and only to the extent that it is necessary for this purpose.

If you choose a payment method in which we pay in advance, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, if applicable) during the ordering process an alternative means of payment).

In order to protect our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider for the purpose of a credit check in accordance with Article 6 Paragraph 1 Letter f of the GDPR. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment history), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Paypal checkout

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local payment methods from third-party providers.

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “Pay later” via PayPal, we pass on your payment details to PayPal (Europe) S.a.r.l. as part of the payment processing. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.

PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or – if offered – “Pay later” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Article 6 Paragraph 1 Letter f of the GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding whether to provide the respective payment method. The credit report can contain probability values ​​(so-called score values). To the extent that score values ​​are included in the results of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

If the PayPal payment method “purchase on account” is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) to carry out the payment. The legal basis is Article 6 Paragraph 1 Letter b GDPR. In this case, RatePay carries out an identity and creditworthiness check on its own behalf to determine solvency in accordance with the principle mentioned above and passes your payment data to credit agencies based on the legitimate interest in determining solvency in accordance with Article 6 (1) (f) GDPR further. A list of the credit agencies that Ratepay can rely on can be found here: https://www.ratepay.com/legal-payment-creditagencies/

If you use the payment method of a local third-party provider, your payment data will first be passed on to PayPal to prepare the payment in accordance with Art. 6 Paragraph 1 Letter b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the relevant provider in order to carry out the payment in accordance with Article 6 Paragraph 1 Letter b GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard P&ltrok;atności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further data protection information, please see PayPal's data protection declaration: https://www.paypal.com/en/webapps/mpp/ua/privacy-full
- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you choose a payment method of the provider, in which you are in advance (such as credit card payment), your payment data communicated as part of the order process (including name, address, banking and number card information, currency and transaction number) as well as information about the content of your order will passed on in accordance with Art. 6 Para. 1 lit. b GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only insofar as it is necessary.

8.4Electronic termination option for permanent culprit with consumers

Consumers who have received contracts on permanent debt releases (such as subscription contracts) on this website have the option of terminating them via an electronic button in accordance with the applicable notice periods.

The actuation of the button leads to a confirmation page on which the consumer can provide more detailed information on the termination, clearly identify and then explain its termination electronically.

The collection of personal data and its transmission to us takes place in accordance with Art. 6 Para. 1 lit. b GDPR and only insofar as they are required for the proper processing of the termination. Also on the basis of Art. 6 Para. 1 Lit. B GDPR, the personal data provided are used to confirm the access of the termination declaration and the time of termination electronically in text form. The further legal basis for processing is Art. 6 Para. 1 lit. c GDPR. In order to provide an electronic termination option for consumer contracts concluded by electronic business transactions, we are legally obliged to pay long -term debt relationships.

9) online marketing

9.1Awin Performance Advertising Network

We take part in the affiliate program of the following provider: AWIN AG, Eichhornstrasse 3, 10785 Berlin, Germany

In this context, we have placed links on our website, which lead to offers on offers of the provider or third party ("partner pages").

To measure the success of an affiliate link, the evaluation of orders generated via such a link and the corresponding billing of commission payments, the provider uses cookies and/or comparable technologies, which are generally placed on the partner pages and for which we are not responsible for data protection . The provider also regularly processes the IP address and, if necessary, further end device information.

All processing described above, in particular reading or saving the information on the device you use, only take place if you have given your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent once with effect for the future by using the cookie aggression on the partner pages.

9.2Own affiliate program

In connection with the product presentations on our website, we maintain our own affiliate program, within which we provide interested third-party website operators with partner links for placement on their websites, which lead to our offers. Cookies are used for the affiliate program, which are generally set on the partner site after clicking on a corresponding partner link and for which we are therefore not responsible under data protection law. Cookies are small text files that are stored on your device in order to be able to trace the origin of transactions (e.g. “sales leads”) that were generated via such links. Among other things, we can see that you clicked the partner link and were redirected to our website. This information is required for payment processing between us and the affiliate partners. If the information also contains personal data, the processing described is carried out on the basis of our legitimate financial interest in processing commission payments in accordance with Article 6 (1) (f) GDPR.

If you would like to block the evaluation of user behavior via cookies, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general.

10) Retargeting/remarketing and conversion tracking

10.1Meta Pixel with advanced data matching

Within our online offering, we use the “Meta Pixel” service from the following provider in the extended data comparison mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Meta”)

If a user clicks on an ad we place on Facebook or Instagram, the URL of our linked page is expanded by a parameter using “Meta Pixel”. After redirection, this URL parameter is then entered into the user's browser via a cookie that our linked page sets itself. In addition, this cookie collects specific customer data such as the email address, which we collect on our website linked to the Facebook or Instagram ad during processes such as purchasing, account logins or registrations (extended data matching). The cookie is then read and enables the data, including specific customer data, to be transmitted to Meta.

We use “meta pixels” with advanced data comparison to make our advertisements (so-called “ads”) on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of users or have certain characteristics (e.g. interests in certain topics or Products that are determined based on the websites visited) that we transmit to Meta (so-called “Custom Audiences”).

We also analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel", the advanced data matching feature helps us better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Meta so that an assignment to the respective user profile is possible and Meta uses the data for its own advertising purposes in accordance with Meta's data usage guidelines (https://www.facebook.com/about/privacy/) can use. The data may enable Meta and its partners to place ads on and off Facebook.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

We have concluded an order processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; In this context, there may also be a transfer to Meta Platforms Inc. servers in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

10.2Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have agreed to Google that your internet and app browser history will be linked by Google to your Google account and that information from your Google account will be used to personalize ads that you display on the web regard. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. come to the USA.

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with future effect. To exercise your revocation, please deactivate this service in the “cookie consent tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels on the basis of an adequacy decision by the European Commission.

10.3Google Ads conversion tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can use the data from the advertising campaigns to determine how successful the individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users.

When using Google Ads, personal data may also be transmitted to the servers of Google LLC. come to the USA.

Details about the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner sites

All processing described above, in particular the setting of cookies to read information on the device used, will only be carried out if you have given us your express consent to this in accordance with Article 6 Paragraph 1 Letter a of the GDPR. You can revoke your consent at any time with future effect by deactivating this service in the “cookie consent tool” provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

In order to address users whose data we have received as part of business or business-like relationships in an even more appropriate way, we use a customer matching function as part of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (especially email addresses and telephone numbers) to Google electronically. Google does not receive access to clear data, but instead automatically encrypts the information in the customer files using a special algorithm during the transmission process. The encrypted information can then only be used by Google to assign it to existing Google accounts that those affected have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transmitted to Google if you have given us your express consent to do so in accordance with Article 6 (1) (a) GDPR. You can revoke this consent from us at any time with effect for the future. Further information about Google's data protection measures in relation to the Customer Match function can be found here: https://support.google.com/google ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on an adequacy decision by the European Commission.

11) Page functionalities

11.1Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data can also be transmitted to: Google LLC., USA

If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. Certain information, including your IP address, is transmitted to the provider.

If the playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your site visit, your data will be assigned directly to your account when you click on a video. If you do not want it to be associated with your account, you must log out before clicking the play button.

All of the aforementioned processing, in particular the setting of cookies to read information on the device used, will only take place if you have given us your express consent to this in accordance with Article 6 (1) (a) GDPR. You can revoke your consent at any time with future effect by deactivating this service using the “cookie consent tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection levels based on an adequacy decision by the European Commission.

11.2Trusted Shops Trustbadge

Graphic elements from the following provider are integrated into our website to display external customer reviews and/or an externally awarded quality mark: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany

When you access a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. Certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed, this is done in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the optimal marketing of our offering and the attractive design of our website.

If you order from us online, further processing may take place.

Depending on your express consent in accordance with Article 6 Para. 1 lit to check existing registration for the provider's services (in particular the "Buyer Protection") and, if necessary, to enable a new registration.

In the event of an established existing registration or in the event of a new registration with the provider for its services (in particular buyer protection), your order information (order total, order number, purchased product) and your email address will be processed based on the contractual agreement with the provider in accordance with Art. 6 Paragraph 1 lit. b GDPR is transmitted to them and further processed by them in order to provide the services (in particular buyer protection).

We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The shared responsibility agreement can be viewed here: https://help.etrusted.com/hc/en/articles/4402587369105-Contract-%C3%BC-on-joint-responsibility-under-GDPR

12) Tools and miscellaneous

- easybill
To carry out the accounting, we use the cloud-based accounting software service from easybill GmbH, Düsselstr. 21, 41564 Kaarst (“easybill”). easybill processes incoming and outgoing invoices as well as our company's bank transactions in order to automatically record invoices, match them to the transactions and create financial accounting from them in a semi-automated process.
If personal data is also processed, the processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.
Further information about easybill GmbH, the automated processing of data and the data protection regulations can be found at easybill.de/privacy
- FIBUscan

To carry out the accounting, we use the cloud-based accounting software service from the following provider: FIBUdata Softwareentwicklung GmbH, Lohmannstraße 27, 56626 Andernach, Germany

The provider processes incoming and outgoing invoices as well as our company's bank transactions in order to automatically record invoices, match them to the transactions and create financial accounting from them in a semi-automated process.

If personal data is also processed, the processing is carried out in accordance with Article 6 Paragraph 1 Letter f of the GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.

13) Rights of the person concerned

13.1The applicable data protection law grants you the following data subject rights (rights of information and rights of intervention) vis-à-vis the person responsible for the processing of your personal data, whereby reference is made to the legal basis listed for the respective exercise requirements:

  • Right to information in accordance with Art. 15 GDPR;
  • Right to rectification in accordance with Art. 16 GDPR;
  • Right to deletion in accordance with Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to revoke consent given in accordance with Art. 7 Para. 3 GDPR;
  • Right to complain in accordance with Art. 77 GDPR.

13.2RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA AS PART OF A BALANCE OF INTERESTS BASED ON OUR OVERWHELMING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPLEX REASONS FOR PROCESSING THAT ARE worthy of protection, which OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE YOUR OPT-OUT AS DESCRIBED ABOVE.

IF YOU USE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE AFFECTED DATA FOR DIRECT ADVERTISING PURPOSES.

14) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of processing and - if relevant - additionally based on the respective legal retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Article 6 (1) (a) GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed within the framework of legal or transaction-like obligations on the basis of Article 6 Para. 1 lit and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 1 of the GDPR, unless we can provide compelling legitimate reasons for this demonstrate that the processing outweighs your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Article 6 Paragraph 1 Letter f of the GDPR, this data will be stored until you exercise your right to object in accordance with Article 21 Paragraph 2 of the GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.